Baao Community College- Library

The author describes the main subject of his book as "thin-slicing": our ability to use limited information from a very narrow period of experience to come to a conclusion. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and movies and popular music. Gladwell also uses many examples of regular people's experiences with "thin-slicing," including our instinctive ability to mind-read, which is how we can get to know a person's emotions just by looking at his or her face. Gladwell explains how an expert's ability to "thin slice" can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). A particular form of unconscious bias Gladwell discusses is psychological priming. He also discusses the implicit-association test, designed to measure the strength of a person's subconscious associations/bias.